About us
ABOUT US
Shaping our creative future
With all the challenges our craft community faces today,
groups of artisans are coming together
to celebrate creativity.
Discover New Crafting
At our beadwork and craft studio, we offer a wide range of handmade products, including custom jewelry, decorative items, and DIY craft kits. Our mission is to inspire creativity and provide high-quality materials for crafters of all skill levels.
Start with the crafter – understand their vision and inspire them.
Transforming creativity is achievable.
We’ve inspired many before.
Meet our creative team
Passionate artisans driving our creativity
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is passionate about beadwork and crafts. He actively engages in product development, marketing, and enhancing the customer crafting experience.
Emily Crafton
Chief Design Officer
Mich loves exploring new techniques. With his extensive experience in the craft industry, Mich has helped the company flourish. Mich is among the most creative minds.
Aline Turner
Chief Creative Officer
Aline is a true inspiration in the craft world who can say she loves what she creates. She mentors 100+ aspiring crafters and nurtures a community of thousands of artists.
Iris Joe
Chief Craft Officer
Iris, with her artistic background, helps us innovate and elevate our designs. She is dedicated to fostering creativity and brings her expertise to enhance our offerings.